Thursday, March 19, 2009

What is an Umbrella Term?

What is an Umbrella Term?

A term used to cover a broad category of functions rather than one specific item. An umbrella term is often a marketing strategy to keep a name visible over a long period. Example: - Web 2.0 is an umbrella term for the second wave of the World Wide Web. Sometimes called the "New Internet," Web 2.0 is not a specific technology but it is a collaborative mane for all the new technologies those are influencing the web experience as blogging, social book marking, and pod casting.

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