Showing posts with label Umbrella Term. Show all posts
Showing posts with label Umbrella Term. Show all posts

Thursday, March 19, 2009

What is an Umbrella Term?

What is an Umbrella Term?

A term used to cover a broad category of functions rather than one specific item. An umbrella term is often a marketing strategy to keep a name visible over a long period. Example: - Web 2.0 is an umbrella term for the second wave of the World Wide Web. Sometimes called the "New Internet," Web 2.0 is not a specific technology but it is a collaborative mane for all the new technologies those are influencing the web experience as blogging, social book marking, and pod casting.
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